At Direct Key Properties, we’re more than just a brokerage — we’re your trusted partners in real estate. Specializing in both residential and commercial properties across New York, our mission is to guide you toward the right opportunities with clarity and confidence.

With a deep understanding of the local market, a forward-thinking approach, and a commitment to personalized service, we make every transaction a smart move. Whether you’re buying, selling, or investing, our team combines innovation, integrity, and expertise to open the right doors — every time.

Discover the difference of working with a real estate team that puts your goals first.

Meet Our Team​

You are only an email away from our support

Roi Vadai
Founder and Principal Broker
Roi Vadai
Founder and Principal Broker

 As the Founder and Principal Broker of Direct Key Properties, I lead with a hands-on approach, blending deep market knowledge with a commitment to exceptional client service. My goal is to make every transaction seamless, strategic, and personal.

With over 15 years of experience in both residential and commercial real estate, I have built a career helping clients navigate the dynamic New York metropolitan market. I have successfully listed and sold a wide range of homes and apartments, and have negotiated commercial leases for mid to large-sized corporations, securing ideal office and retail spaces.

Now, I am proud to begin an exciting new chapter with Direct Key Properties—where personalized service, local expertise, and real results come together.

Natalia Hernandez
Co-founder and Licensed Real Estate Salesperson
Natalia Hernandez
Co-founder and Licensed Real Estate Salesperson

With a strong focus on representing sellers, I’ve proudly closed over $21 million in sales in 2025 alone—many of them above asking price. My passion lies in helping homeowners unlock the full potential of their property with strategic marketing, expert negotiation, and a personalized approach.

 As an Accredited Buyer’s Representative (ABR®) and Seller Representative Specialist (SRS), I bring both precision and heart to every transaction. Your success is my priority, and I’m here to make sure your next move exceeds expectations.

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